SethiAnn Jacobson

 

Website Design. TrueBrand Experience

Bend, Oregon

2015 - Present

• Plan, design, build, and maintain responsive websites on multiple platforms.

• Develop and implement SEO plans and strategies.

• Provide creative and content support for social networking.

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Technical Web Project Manager. G5 Digital Experience Management

Bend, Oregon

2014 - 2015

• Managed a portfolio of enterprise projects with varying priorities and accountable for G5 financial targets.

• Developed and defined project scope, plan, and launch of new websites and redesigns on the G5 DMX Marketing Cloud platform for Self-Storage, Multi-family, and Senior Living clients, with an emphasis on SEO and user-generated review content.

• Consulted with clients to identify key requirements. Gathered and organized website content. Mapped site navigation, and made recommendations for layout and design.

• Provided leadership to internal teams on projects and daily production issues. Acted as an escalation point for change requests and client concerns, and worked closely with department team leads to prioritize issues and coordinate troubleshooting efforts.

• Stayed abreast of current website usability standards, guidelines, design, and SEO best practices. 

 

 

Solutions Specialist. ezWaiver & ezAdvertise

Remote

2013 - 2014

• Identified clients' needs, recommend solutions and communicated the value of services.

• Prepared & conducted, live video, product demonstrations, and drafted proposals.  

• Liaison between client and development team.

• Coordinated with integrated partners and outlined basic API communication processes.

• Developed sales, marketing, and client training materials.

• Conducted market research, analysis, planning, and product development. 

 

 

Pre-sales & Customer Experience. Smartwaiver

Bend, Oregon

2012 - 2013

• Converted paper liability waivers to digital cloud-based waiver management solutions.

• Provided sales team support by drafting emails and sales materials.

• Utilized Salesforce CRM for lead management and sales forecasting.

• Researched, organized, and routed client information to the sales team.

• Prepared and edited website copy. 

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Executive Assistant to the CEO. Spadout & Kidcrawl

Bend, Oregon

2012 - 2013

• Provided information management support; representing the CEO to others.

• Read, researched, and routed correspondence; drafted letters and documents; collected and analyzed information.

• Maintained appointment schedule. Planned and scheduled meetings, conferences, and travel arrangements.

• Supervised support staff. Maintained all social media platforms. 

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Administration Assistant. Handmade Toy Alliance

Remote

2010 

• Wrote and distributed press releases, newsletters, and member emails.

• Used social media outreach to recruit new members and encourage membership renewals.

• Organized and maintained member information.

• Participated in quarterly conference calls and assisted board members with general administrative tasks. 

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Managing Editor. True North Parenting Magazine

Bend, Oregon

2008 - 2011

• Coordinated and produced a bi-monthly print and online parenting magazine.

• Negotiated sales agreements and Arranged sponsorships.

• Managed freelance writers, photographers, copy editors, graphic designers, publisher, printer, distributors.

• Planned and attended marketing events.

• Assisted in editing and copywriting.

• Researched and wrote feature articles and product reviews. 

 

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Classroom Teacher. Oakland & Castro Valley School Districts

East Bay, California 

2000 - 2004

• Delivered multi-modal integrated learning activities for grades 3, 4, 5.

• Maintained strong communications with the parent community through newsletters, meetings, and conferences.

• Collaborated with team members to ensure grade-level standards were being met.

• Developed lessons and daily routines to meet both individual grade levels in all subject areas.